Arbitron senior vice president of press and investor relations Thom Mocarsky is leaving the company in June after 26 years of service. His departure appears to be an early step in a series of
modifications for the company. Arbitron CMO Alton Adams says he will announce further changes to the marketing organization "shortly." The changes will "provide details of Arbitron's integrated
corporate communications plan," he says.
Mocarsky had an integral leadership role in client, press and investor relations and has shaped both the communication organization and approach of the company. "Thom's expertise defined our communications strategies, especially as the company transitioned to electronic measurement," says Adams. Mocarsky will remain with the company as an advisor to the executive team during his transition.