ANA Selects AdForum.com for Agency Search Engine

  • March 6, 2001
AdForum.com, a searchable database of 16,000 advertising agencies and their creative work from 134 countries, has been selected as the agency search engine for the Association of National Advertiser's website, www.ana.net. ANA member companies will now be able to access AdForum's Online Agency Preview free through a window in the ANA website. Without leaving the website, users can search for agencies by numerous criteria such as size, location, competencies, specialties, gross income, clients, number of employees, awards, corporate philosophy, network affiliation, and trade organization membership. Listings have links to agency web sites, email contacts and animated (Flash) presentations about their services. The search engine, provided as a service by ANA for its members, is a quick way to qualify agencies from around the world for account assignments or special projects. It will allow ANA member users to conduct searches for agency information or to view over 10,000 creative campaigns (including broadcast reels). Many agencies update their listings frequently, so that all of their best work is accessible 24 hours a day.
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