• Mediaweek, Monday, June 1, 2009 9:30 AM

"Super Spot," a new initiative from ABC Family, lets media buyers purchase inventory on the linear network and online at one negotiation point. The first execution of the silo-busting concept is for The Sims 3, a video game from Electronic Arts.

The deal includes a two-minute game trailer, a 30-second spot featuring characters from the TV series Greek and a 30-second integrated tune-in. The first custom spot ran on last night's installment of Greek. Wieden+Kennedy handled the buy.

In addition to the Greek-centric spot and the Sims 3 trailer, a tagged on-air 30-second spot drives viewers to ABCFamily.com's full-episode video player, which will be sponsored by EA through mid-July. Short-form spots will also serve as pre-roll.

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