• Mediaweek, Wednesday, June 3, 2009 9:30 AM

Gourmet has launched an online social network for home entertainers. Similar to Evite, the site is called GourmetGuestList.com, and it helps users plan events, send invitations, assign tasks and plan the menu. Users also can share photos and recipes. The site went live June 1 after being beta-tested for the month of May.

In a survey the magazine fielded last November, it found that 44% of respondents planned to increase their family meal preparation and 33% percent planned to entertain at home more 2009.

GourmetGuestList.com was born out of the magazine's marketing department and is not an editorial product. Style tips and entertainment information on the site are provided by marketers, retailers and style experts. Sponsors, such as Colavita, Stella Artois and Spice Islands, supply some of the recipes.

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