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Brill's Journalism Online, ITZ Forge Alliance

Journalism Online, founded to help new publishers charge for content, and ITZ Publishing have formed a partnership to work with small and medium-sized newspaper companies.

Consulting firm ITZ is advising Journalism Online affiliates about their usage and traffic patterns to help them determine what content to charge for and what to give away for free. Journalism Online's strategy is to give publishers a variety of tools and options to charge for content, including the ability to implement micropayments.

The company was created by former Wall Street Journal Publisher Gordon Crovitz and cable executive Leo Hindery Jr. ITZ was established by Greg Swanson, former interactive media sales director for Lee Enterprises. Its clients include The Dallas Morning News, The Denver Post and The Philadelphia Inquirer.



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