• November 13, 2000

Solbright and AdOutlet have aligned with each other to eliminate the efficiencies and reduce the costs associated with online advertising business transactions. Solbright and AdOutlet will work together to create an end-to-end infrastructure that will aggregate, execute, traffic, and verify online advertising transactions, in one integrated platform. "In the complex and fast paced world of interactive advertising, it is imperative that media buyers and sellers operate with ease and efficiency in order to scale profitably," said Key Compton, Chief Executive Officer of Solbright, Inc. "Our alliance with AdOutlet will offer a seamless business system for online advertisers and publishers, enabling them to streamline processes, increase revenue, and achieve a significant reduction in transaction costs."