• Los Angeles Times, Wednesday, July 1, 2009 10:06 PM

In a bid to leverage its advertising sales infrastructure, Tribune Co., parent of the Los Angeles Times and the Chicago Tribune, has agreed to sell national print and online ads for the Dallas Morning News, the flagship media division of A.H. Belo Corp.

"You add Dallas to Chicago and Los Angeles and you have three of the top five markets in the country," says Don Meek, president of Tribune365 National Solutions Group. The agreement will enable the Dallas Morning News to "be a stronger, more strategic partner with advertisers who are based outside of Dallas," says John McKeon, president of the Dallas paper.

Centralizing the system through a single clearinghouse is intended to make purchases easier for large advertisers and could increase overall ad sales, say Tribune execs. Tribune Co., which also owns KTLA TV and other newspapers and television stations, went into Chapter 11 bankruptcy last year.

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