• November 16, 2000

Interep has released a new primer on on-line advertising, offering a concise summary of the lingo, audience metrics, delivery modes and research companies associated with Internet advertising. The primer is directed toward traditional media sellers, especially radio sellers, who are increasingly being asked to participate in the sale of their company-owned websites or related streaming ventures.

The 28-page guide includes definitions of commonly used terminology and a listing of websites useful to media professionals. In addition, it includes explanations of the most commonly used on-line research metrics, including unique visitors, ad views or impressions, coverage, composition and average usage estimates. The major research companies measuring on-line media and their methodologies are also covered.

Non-Interep clients may purchase "A Radio Seller's Guide to On-line Advertising" at www.researchstore.com.