Adoutlet To Help Extend Efforts Of Middle East's Newspaper And Magazine Group

  • November 14, 2000
AdOutlet announced that it was chosen by Al-Ahram, the leading Arabic newspaper and magazine group, to help extend its ad sales efforts in the United States. The partnership will provide presentation of Al-Ahram's Arabic and English language publications to media buyers throughout the United States, complementing the efforts of its existing sales personnel. AdOutlet's public access platform in the U.S. (www.adoutlet.com) allows registered media buyers to search for media inventory and execute transactions in real time. The Advertising Distribution System (ADS) is AdOutlet's technological engine that powers the platform, allowing media inventory to be presented as the solution to target-specific searches.
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