• November 6, 2000

AOL websites, with a unique audience of 30,156,000 and each user spending an average of 0:13:38 hours, were the favorite for at-home users during the week of October 29, according to Nielsen//NetRatings.

It was followed by Yahoo! (28,879,00 0:29:14), MSN (21,260,000, 0:24:58), Microsoft (10,312,000, 0:05:31), Excite@Home (9,439,000, 0:15:22), Lycos Network (8,945,000, 0:10:07), Walt Disney Internet Group (7,543,000, 0:14:20), Time Warner (5,771,000, 0:10:19), eBay (5,595,000, 0:48:57), eUniverse Network (5,327,000, 0:07:23), NBC Internet (4,870,000, 0:07:49), About the Human Internet (4,637,000, 0:06:47), Amazon (4,502,000, 0:09:51), AltaVista (4,297,000, 0:11:30), LookSmart (4,098,000, 0:04:52), AskJeeves (3,543,000, 0:06:06), iWon.com Inc. (3,514,000, 0:25:36), EarthLink (3,009,000, 0:08:58), American Greetings (2,956,000, 0:08:24), Gator.com (2,782,000), 0:06:12), CNET Networks (2,769,000, 0:06:24), The Go2Net Network (2,763,000, 0:06:35), Napster Inc. (2,639,000, 0:06:42), Sportsline.com (2,585,000, 0:17:07), and Network Commerce (2,448,000, 0:01:51).

At-work users preferred Yahoo! (16,919,000, 0:42:00), AOL Websites (14,832,000, 0:18:32), MSN (13,695,000, 0:32:41), Microsoft (8,321, 0:06:36), Excite@Home (6,223,000, 0:18:34), Lycos Network (6,039,000, 0:13:43), Walt Disney Internet Group (5,441,000, 0:17:43), Time Warner (4,203,000), 0:16:11), eBay (3,934,000, 1:06:44), AltaVista (3,721,000, 0:15:17), Amazon (3,512,000, 0:10:03), NBC Internet (3,153,000, 0:09:22), iWon.com Inc. (3,008,000, 0:39:30), About the Human Internet (2,919,000, 0:06:58), CNET Networks (2,501,000, 0:06:53), eUniverse Network (2,409,000, 0:08:13), LookSmart (2,267,000, 0:03:31), Google (2,126,000, 0:08:53), AskJeeves (2,049,000, 0:04:16), NFL Internet Network (2,042,000, 0:08:07), ZDNet (2,036,000, 0:09:03), Weather Channel (2,022,000, 0:07:03), Network Commerce Inc.(1,881,000, 0:02:07), EarthLink (1,818,000, 0:10:22) and AT&T (1,818,000, 0:10:01).

TOP TEN ADVERTISERS

Once again TRUSTe has found itself first on the Nielsen//NetRatings list of top ten at-home advertisers for the week ending October 29 with 521,971,000 impressions and 22.5% reach. It was followed by Microsoft (460,101,000, 38.5%), Yahoo! (165,533,000, 25.2%), Amazon (161,375,000, 36.4%), Barnes and Noble (128,544,000, 35.7%), Next Card (108,554,000, 17.5%), America Online (102,556,000, 24.1%), Providian(73,476,000, 17.3%), Coolsavings (71,074,000, 14.4%), and Datek (70,768,000, 3.9%).

At-work users put TRUSTe in the number one spot as well with 475,133,000 impressions and 30.4% reach. It was followed by Microsoft (349,484,000, 44.9%), Yahoo! (117,841,000, 30.8%), Next Card (96,578,000, 18.4%), Amazon (87,092,000, 40.2%), Barnes and Noble (84,375,000, 37.7%), AllAdvantage (79,355,000, 0.9%), Datek (72,043,000, 10.7%), E*TRADE (67,206,000, 15.5%), and eBay (63,359,000, 18.3%).