• November 8, 2000

Nielsen//NetRatings yesterday launched the Nielsen//NetRatings Media Alliance Program, a new initiative that offers media management companies the ability to integrate Nielsen//NetRatings data within their online tools, providing online buyers and sellers seamless access to the most trusted source in Internet audience measurement. The program helps media management companies and media buyers and sellers make critical business decisions more effectively and on a timely basis. Top media management companies including AdOutlet, Media Market Makers, MediaPlan, OneMediaPlace and Solbright have joined the new program.

Also, Nielsen//NetRatings launched the new Nielsen//NetRatings AdSpectrum service, which will help advertisers and ad agencies better plan, track and evaluate online advertising. The service will include new reports on advertising expenditures, more detailed demographic breakdowns, advertising by category, and a deeper breadth of creative capture.

And, NetRatings has announced the first industry initiative to measure rich media advertising. NetRatings, in conjunction with Emerging Interest member companies, will develop a standard to measure ads delivered in rich media formats such as the Unicast Superstitial, Java banners, Macromedia Shockwave and Flash banners, IBM Hotmedia, Audiobase and Bluestreak formats. Together, the companies will develop a standard protocol for tagging rich media ads. NetRatings plans to track usage and audience response in its next generation of Insight(tm) Internet measurement software. Syndicated rich media advertising results will be available in the Nielsen//NetRatings audience measurement service, which today measures the Internet behavior of nearly 200,000 panelists worldwide

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