The Family Friendly Programming Forum, a group of 43 major advertisers, has two new broadcast partners: CBS and ABC. Last year, the WB teamed up with the group, getting a $1 million script development
deal, which resulted in "The Gilmore Girls." The WB will continue to be part of the Forum's efforts this year. The Forum's Script Development Fund received money commitments from 13 members for 2001:
AT&T Corp., FedEx Corp., IBM Corp., Johnson & Johnson, McDonald's Corp., Merck & Co., Nationwide, Pfizer Inc. and Pfizer's Warner-Lambert Co., Procter & Gamble Co., Tyson Foods, Unilever U.S. and
Wendy's International.