John Huey, Time Inc. Editor-in-Chief, has assembled a high-level SWAT team of in-house and external experts to revamp
Fortune. Andy Serwer, who has been
Fortune's managing editor since
late 2006 and who oversaw a major redesign less than two years ago, is sitting in on the redesign meetings. He says he welcomes a fresh perspective from inside and outside the magazine.
Among the outsiders, Huey's so-called SWAT team includes designer John Korpics, who recently redesigned
Money, and Sheryl Hilliard Tucker, a onetime
Money editor who is now an
editor-at-large at Time Inc.
Fortune is said to be producing a small profit for Time Inc. But while it performed better than its rivals in the last year, it has struggled recently.
Through its June 22 issue, the mag's ad pages were off nearly 39% to 697.1.
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