• November 6, 2000

eUniverse has partnered with Unicast to offer the SUPERSTITIAL online advertising format as a standard rate-card item. Developed by Unicast, the SUPERSTITIAL allows Web publishers to monetize advertisers' demand for effective online advertising. With the SUPERSTITIAL, advertisers can combine the proven persuasiveness of sound, rich graphics and emotion with the interactivity of the Internet to create integrated, powerful commercial-like online advertising. This enables agencies to entice users to interact while giving them full control of the advertising experience. Supported by a proprietary, polite delivery system, the SUPERSTITIAL ensures consistent, CD-ROM quality ad playback without slowing down Web browsing or website content delivery, regardless of the user's connection speed. The resulting return-on-investment is proven to exceed that of any other online advertising format.