The crowd sourcing of creative is erupting in popularity and with this eruption several questions are bubbling up as well. The one I keep getting asked is, "Could creativity ever become a
Probably the most pertinent definition of commodity in Webster's is, "a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors other than price." Well, by that definition I think that if you examine crowd sourcing as it most often works today you would have to agree that creativity has already become a commodity. At least some creativity. A logo assignment on CrowdSpring seems to average about 500 bucks to the winning design. And on the recent Wolverine Network solutions I counted at least 20 different designers submitting ideas. Now, only the winner get the 500 bucks, but if you divide 20 into 500 it means the going rate for a logo designer's ideas is less than 25 bucks.
Logo design is currently a commodity. That doesn't mean absolutely every logo will be designed this way. Like any commodity there will be exceptions. Just because pork bellies are a commodity doesn't prevent some pigs from rising to celebrity.
All I'm suggesting is that the question of creativity becoming a commodity has already been answered. And the answer is yes. The question that is still left to be answered is, "How much of creativity will become a commodity?" And perhaps, "How will we adjust to this new reality?"