• November 2, 2000

NetValue has launched NetValue Ad-Impact, an online advertising measurement service that offers its customers the most comprehensive Internet advertising research tool currently available in Europe. NetValue Ad-Impact will enable customers to identify the main advertising campaigns on the Internet, compare socio-demographic profiles of people exposed to the campaigns and measure the impact of campaigns on Internet user behavior. It will also enable companies to analyze, for the first time, the actual effectiveness of online ad campaigns.

NetValue has teamed up with Taylor Nelson Sofres' Secodip to develop this new service, which is aimed at advertising agencies and in-house marketing departments involved in online marketing campaigns. NetValue Ad-Impact combines two databases: NetValue's data provides information about Internet user behavior, applying detailed demographics to their activity; TNS ADNETTRACK's data provides information on the creative execution and categorization of Internet advertising. Together, this data will help ad agencies with the increasingly complex task of planning, buying and reviewing advertising on the Internet.