• November 1, 2000

Neil Faber Media today announced that the company has changed its name to NexGen MEDIA WORLDWIDE. The New York based media agency, dubbed Ad Sleuths by Advertising Age (Oct.24, 1988), takes on the new name to mirror recent and ongoing changes in operations at the twenty-one year old company.

Ensuring that each media professional is an expert at both planning and buying for all media, both online and off, the new name truly reflects how the company has transitioned to the next level.

"The name, NexGen Media, not only echoes the company's forward-thinking attitude, but relates to a marketplace of changing media choices, where marketers always must think about what ís next," said Neil Faber, President and Founder. The new name represents the culmination of changes at the company. These changes began years ago as NexGen began integrating offline and online media at a time when other agencies were only beginning to talk about it.

NexGen Media Worldwide (originally established as Neil Faber Media) has been practicing strategic media planning and buying since 1979. Its roster of past and current clients includes: International Paper, 3M Corporation, First USA Bank, JVC, Arthur Andersen, Merrill Lynch, Hearst, Lifetime, leading advertising agencies, MotherNature.com and Furniture.com.