• Brandweek, Wednesday, August 12, 2009 10:34 AM

The 55-calories Select 55 brew -- which Anheuser-Busch is proclaiming to be "the lightest beer in the world" -- is now in 15 test markets across the country including Arizona, Chicago and Dallas. It is available in 12-ounce, 6- and 12-pack bottles and 12-ounce and 12- and 18-pack cans, Kenneth Hein reports.

A-B is "dipping their toe in the water to see what's there," says Benj Steinman, editor of Beer Marketer's Insights. "The industry is soft right now so they are trying a lot of initiatives ..."

Miller-Coors' MGD 64 replaced MGD Light in the middle of last year. Combined, they accounted for 425,000 barrels sold, up from 280,000 the previous year.

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