• by March 12, 2001

Apparently Not a Boob Tube

In spite of the high visibility of Internet marketing these days, a recent Arbitron/Edison Media Research report discovered that TV is still the preferred electronic medium. When Internet users were asked which medium they would "give up" if they could have only one, it looks like 2/3 of the users would stay with their television set.

The Arbitron study compiled a breakdown of internet users between the ages of 12 and 55 or over.

Internet users in the US willing to give up television or internet access, 2001 (as a % of internet users)

  +----------+-------+-------+-------+-------+-----+  |          |  Age  | 25-34 | 35-44 | 45-54 | 55+ |  |          | 12-24 |       |       |       |     |
+----------+-------+-------+-------+-------+-----+  | TV       |  47%  |  33   |  28   |  27   | 23  |  | Internet |  50%  |  64   |  69   |  65   | 67  |
+----------+-------+-------+-------+-------+-----+  

Source:Arbitron/Edison Media research, 2001

Read the whole story here.