DIRECTV Inc., digital satellite television service provider, announced an agreement with St. Louis Cardinals all-star Mark McGwire to be the official spokesman for the 2001 MLB EXTRA INNINGS package
from DIRECTV. McGwire will be featured in cross-channel television spots, print advertisements, and assorted direct marketing vehicles throughout the MLB regular season in support of the DIRECTV 2001
MLB EXTRA INNINGS subscription. In addition, McGwire will be the subject of in-depth interviews in the monthly customer publications DIRECTV SPORTS Magazine and DIRECTV -- The Guide, as well as on the
weekly show DIRECTV SPORTS THIS WEEK.