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Was Super Bowl Ad Blowout A Curse for Young Dot-Coms? (WSJ.com)

  • , Tuesday, January 2, 2001 12:52 PM
If there was one thing that epitomized Internet excess, it was last January's Super Bowl XXXIV, better remembered as the "Dot-com Bowl 2000." But for most of the 17 dot-com advertisers, it was simply a bad call.

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