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Google Opening Up AdSense

For the first time ever, Google plans to open up AdSense to third-party ad networks. The move is seen as an attempt by the search giant to appease AdSense users disgruntled over sagging CPM rates. But not just any ad network will be able to participate -- Google plans to hand pick the program's members. Still, more competition can't hurt. May the best bidder win.

Read the whole story at Search Engine Journal »

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