- Mediaweek, Thursday, August 27, 2009 10:51 PM
As part of WNBC-TV's new lifestyle approach to programming, this Saturday the New York NBC flagship will launch a weekly radio show on Emmis Communications' WRXP-FM. Called NYFM, the half-hour
program will focus on the New York rock music scene.
NYFM will be hosted by radio personalities Matt Pinfield and Leslie Fram and be produced by LX.TV, the production house of NBC Local
Media. The show will feature new album releases, concert dates, industry gossip, local breakout bands, in-studio performances and artist interviews.
The launch of the radio show
precedes the Sept. 14 debut of LX New York, a lifestyle and entertainment program replacing WNBC's traditional daily newscast at 5 p.m.
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