In response to the wide adoption of streaming media ads, EyeWonder has signed an agreement with New York-based 24/7 Media that will allow advertisers to deliver branded video impressions online. After
testing available technologies, 24/7 Media has named EyeWonder as a preferred technology for the delivery of streaming advertising content with no player required. 24/7 Connect, 24/7 Media's ad
serving system, will now support media campaigns that utilize EyeWonder's instant streaming technology to deliver streaming video and audio within conventional banner ads across their network.
The
EyeWonder EyeMedia product is powered by the java-based EYERIS coder/decoder, which facilitates the delivery of streaming video and audio without a plug-in or player. The streaming content plays
within the ad unit as the page loads, over any bandwidth, and meets all current rich media serving requirements.
- Anya Khait
