iTV Made Easy
- by May 9, 2001
Frequent viewers of Nickelodeon, for instance, exhibit the highest percentage of interest in 5 of 11 leading ITV services, followed by viewers of Lifetime TV (3 of 11). The study also reveals that a greater percentage of Nickelodeon viewers than other network viewers access the Internet on their PC while watching TV.
Additional data findings from the study reveal that Video-on-demand, the most popular application among all viewers, sees the most interest from Nickelodeon viewers.
Also, Internet access rates are highest among people who watch ESPN often. Broadband Internet access and TV-based banking and investing services are most prevalent among frequent viewers of CNN.
Interestingly, personalized TV channels attract the most interest from frequent TNT viewers and TV-based Internet services appeal most to frequent viewers of the USA Network , although more TBS viewers are willing to pay $18 per month for these services.
Data reports for these 21 TV networks measure the interest level and price sensitivity for 11 interactive TV services: Web-browsing and email, video-on-demand, shopping, video games, personalized TV channels, time-shifting live TV, banking and investing, ordering groceries and restaurant meals, and printing digital photos and product information/coupons.
TechTrends has published 12 separate reports, covering A&E, CNN, Discovery Channel, Disney Channel, ESPN, Lifetime, Nickelodeon, TBS Superstation, TLC, TNT, USA Network and The Weather Channel.
Each report also identifies viewers' gender, age, number of TV sets per household, type of TV broadcast delivery, hours per week spent watching TV, type of Internet access, percentage that are simultaneous PC Internet and TV users, and interest in various genres of TV programming (for ABC, CBS, NBC, FOX and PBS broadcast network reports).
