Philip Armour been named the editor-in-chief of
American Cowboy and its companion Web site AmericanCowboy.com, which promote the Western lifestyle. Armour, a former editor at
Outside and
Forbes Media, lives on a 10-acre ranch north of Boulder, Colorado. He has also edited "Working America," which chronicles the lives of working Americans from ranchers to oil drillers.
American
Cowboy is owned by Active Interest Media.