Around the Net

Fox Teams with Twitter to Promote Reruns

To give its reruns a fresh 21st -century twist, Fox is teaming with Twitter. The network is introducing repeats of "Fringe" and "Glee" accompanied by messages from cast and producers via Twitter. During the episodes, viewers can follow the Twitter-sent messages online or on-air via a scroll near the bottom of the screen. The messages provide commentary on the episodes, behind-the-scenes details and answer fan questions.

Fox will screen last season's penultimate episode of "Fringe" on Thursday with producers joining stars Josh Jackson and John Noble. On Friday Fox will re-air the "Glee" pilot, which had a preview screening in the spring, with cast members Kevin McHale and Lea Michele among others.

The "tweet-peats" are being produced in coordination with the Twitter site. Fans can ask questions and reply to the tweets of cast and producers. Select comments from the discussion will be carried live on Fox during East and West Coast airings.



Read the whole story at The Hollywood Reporter »

Next story loading loading..