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CBS, 'SI' Agree to Content and Promo Pact

  • , Monday, August 31, 2009 10:03 PM
CBS Interactive and Sports Illustrated have entered into a new content-sharing and promotional partnership focused on high school sports. The pact includes both print and the Web.

As part of the deal, will showcase CBS' high school news site within the high school section. In addition, will be integrated within Sports Illustrated's long-running "Faces in the Crowd" content in the magazine and

A few SI writers will also be promoted or syndicated on as part of the deal. Included are: college basketball expert and CBS Sports commentator Seth Davis, NFL writer Peter King and baseball writer Tom Verducci. also will drive users to several of's live video series, including Fantasy Football Today.



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