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CBS, 'SI' Agree to Content and Promo Pact

  • , Monday, August 31, 2009 10:03 PM
CBS Interactive and Sports Illustrated have entered into a new content-sharing and promotional partnership focused on high school sports. The pact includes both print and the Web.

As part of the deal, SI.com will showcase CBS' high school news site MaxPreps.com within the SI.com high school section. In addition, MaxPreps.com will be integrated within Sports Illustrated's long-running "Faces in the Crowd" content in the magazine and SI.com.

A few SI writers will also be promoted or syndicated on CBSSports.com as part of the deal. Included are: college basketball expert and CBS Sports commentator Seth Davis, NFL writer Peter King and baseball writer Tom Verducci. SI.com also will drive users to several of CBSSports.com's live video series, including Fantasy Football Today.

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