Harwood-Matthews was formerly TBWA global managing director of the Infiniti account. Prior to that, he was CEO at
TBWA/Manchester in the U.K. In explaining the move to hire an executive without a strict media-agency background, PHD CEO Scott Hagedorn says, "Defining the agency's vision both internally and
externally, driving it, and delivering on it -- that was our mandate for this position. Rob has the record and the results that made him the right choice."
Harwood-Matthews says, "With all due respect to the creative product -- I believe that at this moment in time, media is where the action is." PHD West clients include Mitsubishi North America, Overture Films and the California Lottery.