"People are tuning in because they are avid football fans, and if we can surround them with our
messaging, we believe that supplies us with great value," says a Wendy's rep. The campaign will include football-related content that will run across ESPN and ESPN2, as well as ESPN.com, ESPN
Mobile, ESPN360.com, ESPN The Magazine and ESPN audio. Wendy's commercials will run during every show it sponsors in the deal, which was brokered by MediaVest.
The Wendy's-sponsored programming will be placed on shows including "SportsCenter," "First Take" and "NFL Live," and on the TV and radio broadcasts of both "Mike & Mike in the Morning" and "The Herd With Colin Cowherd."