• Mediaweek, Wednesday, September 2, 2009 10:36 PM

Syfy has signed Orbitz.com as a full-season sponsor of the unscripted series "Destination Truth." Orbitz.com will receive 18 exposures over the course of "Destination Truth"'s nine-episode third-season run. Each week, host Josh Gates will turn to Orbitz.com to book his travel itinerary.

The Orbitz.com partnership marks the first time the network will have engineered an integration for one of its unscripted programs. Along with the twice-weekly integrations, Orbitz.com will receive the usual trappings of an on-air package, including banners and tagged tune-ins. Mullen handles media-buying and planning for Orbitz.

In its second season, "Destination Truth" averaged 1.6 million total viewers, per Nielsen, of which 992,000 were members of the adults 25-54 demo, while 943,000 were part of the 18-49 set. The series returns Sept. 9.

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