• ClickZ, Wednesday, September 2, 2009 10:49 PM

When it comes to advertiser offerings, radio giant Clear Channel is boosting its integrated media department. The department recently set up a location in New York to complement its original Los Angeles office and boasts custom work for brands like Ford and McDonald's.

Since Michele Laven, vice president of integrated media, started the department three years ago, it's grown from two people in L.A. to a bicoastal staff of around 26 sales managers, project managers, designers and developers. In New York, the department is hiring a digital marketing and social platforms intern and an integrated media project manager, among others.

In a recent custom campaign for Ford, the group coordinated standard display ads and an online portal aimed at L.A.-area residents including a vehicle customization tool, video and a contest. An event at Manhattan Beach last weekend promoted the Web effort and pushed the brand's green message. So far the Web portal has garnered 1,895 registrations for Ford.

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