According to Publishers Information Bureau, magazine advertising revenue for the month of April closed at $1.6 billion, a 1.2% decrease from last year. Pages for April were down 9.5% from last year. Year-to-date, advertising revenue rose slightly with a 0.3% increase to $5.2 billion, and ad pages were 79 thousand , down 7.5% over last year.
Positive dollar growth for April was in Toiletries & Cosmetics; Apparel & Accessories; Food & Food Products; Drugs & Remedies; Transportation, Hotels & Resorts; and Direct Response Companies. In the year-to-date comparison, growth is in Apparel & Accessories; Food & Food Products; Toiletries & Cosmetics; Drugs & Remedies; Transportation, Hotels & Resorts; Home Furnishings & Supplies; and Direct Response Companies
The month of April looked like this:
2001 $ mil | % CHG | 2001 Pgs | % CHG | |
Automotive | $152.2
| -6.9% | 1,852 | -8.0 |
Apparel & Accessories | $146.4 | 14.2% | 2,783 | 3.2 |
Toiletries & Cosmetics | $141.5 | 23.9% | 1,752 | 19.8 |
Technology | $132.4
| -17.8% | 2,016 | -29.1 |
Drugs & Remedies | $118.7 | 11.5% | 1,262 | 7.1 |
Food & Food Products | 115.9 | 14.6% | 1,000 | 7.9 |
Home Furnishings & Supplies | $106.1 | -9.5% | 1,383 | -11.5 |
Financial, Insurance & Real Estate | $100.8 | -13.8% | 1,392 | -20.3 |
Direct Response Companies | 97.2 | 4.6% | 1,725 | 0.8 |
Transportation, Hotels & Resorts | $95.9 | 10.0% | 1,621 | -1.3 |
Retail | $95.0
| -13.8% | 1,551 | -19.5 |
Media & Advertising | $83.1 | -14.4% | 1,024 | -31.0 |
Economically sensitive categories like Home Furnishings & Supplies and Financial, Insurance & Real Estate, are beginning to experience declines (in ad revenues).” said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America.
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