• Editor & Publisher, Tuesday, September 8, 2009 9:46 PM

USA Today is joining The Wall Street Journal and The New York Times in offering a branded wine club. USA Today's twist on the concept is that reader-tasting panels will help determine the selection of wines that are shipped.

The club offers members six bottles of wine quarterly, for $70 plus $12 shipping. Each wine is accompanied by tasting notes, facts about the region and varietal and a recipe to create a meal pairing. The program is operated by My Wines Direct. Are newspaper microbrew or gourmet coffee clubs around the corner?

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