DoubleClick Inc. has announced that the company's eMail List Services product will now offer new lists in the fast growing technology and business-to-business categories. With the addition of these
lists, including Brainbench, DigitalWork, and Coolboard, DoubleClick's eMail List Services is now managing 41 lists and has over 21 million opt-in email names under management. With these new lists,
DoubleClick's eMail List Services allows marketers to target a wider range of tech-savvy and business-to-business audiences by having access to 20 lists and over 7 million names in these significant
categories. For example, Caldera Systems, a technology leader in developing business solutions, chose the Brainbench list to reach their target market and achieved a 16% response rate.
- Adam
Bernard
