ESPN's locally driven ambitions could have a seismic effect on how fans consume news about their favorite teams. This week the company is launching ESPNBoston.com, the second of its locally oriented
sports sites, following a successful spring launch in Chicago.
The Boston site will feature beat coverage on the local pro, college and high school teams; audio content from ESPN's 890 AM
sports talk radio; Boston-oriented columns and podcasts; and a locally oriented online version of "SportsCenter." The Boston arrival marks an acceleration of ESPN's local play, with a Dallas site
planned by early October. New York and Los Angeles destinations are scheduled to follow early next year.
With an eye on starting ESPNNewYork.com, ESPN last week hired Bonnie
Bernstein, who most recently has done studio and sideline work for the network. She will write for the site and contribute to Michael Kay's radio show that airs on ESPN's 1050 AM in New York.
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