• by November 28, 2000

A study from Adrelevance, released November 20th, announced that the number of new companies advertising online has more than doubled since January - growing by 157 percent over the past ten months

Top-line findings from the research include:

- The number of new companies advertising online is growing at an average rate of 14% per month.

- 24% of all web advertisers in the month of January 2000 (3,963 companies) were new to the web. - Traditional advertisers accounted for approximately 41% of the top 100 new online advertisers in January 2000, but are close to 50 % in October 2000.

- More than 1,000 companies a month have advertised online for the first time since March 2000. - 5,489 new advertisers came online in the 3rd quarter, vs 2,935 in the 1st quarter and 3,879 in the 2nd.

Top 20 New Online Advertisers in October 2000:

 +-------+----------------------------+--------------+ |  Rank | Advertiser
|  Impressions | +-------+----------------------------+--------------+ |     1 | Planet Project             |  110,000,000 | |     2 | Major League Soccer        |   30,000,000 | |     3 | Norelco
|   16,000,000 | |     4 | Teloquent Communications   |   11,000,000 | |     5 | Saks Fifth Avenue          |   11,000,000 | |     6 | Sam's Club                 |   11,000,000 | |     7 | Franco's
Cafe Italiano     |   10,000,000 | |     8 | King Island Casino         |    9,500,000 | |     9 | 1800LUGGAGE.com            |    9,200,000 | |    10 | Blackjack Ballroom         |    7,800,000 | |
11 | The New Republic           |    7,700,000 | |    12 | education.com              |    7,500,000 | |    13 | Cingular Wireless          |    7,200,000 | |    14 | Official Gundam Wing Page  |
7,200,000 | |    15 | mailsweeps.com             |    6,800,000 | |    16 | iSolve                     |    5,500,000 | |    17 | BigFix                     |    5,400,000 | |    18 | Inves Trade
|    5,300,000 | |    19 | VERITAS                    |    5,300,000 | |    20 | Thane International        |    5,200,000 | +-------+----------------------------+--------------+ 

source: AdRelevance, a Jupiter Media Metrix company

Definitions Impressions: The number of times an ad is rendered for viewing. One impression is equivalent to one opportunity to see an ad.

New Advertiser: Companies who are either new to advertising on the web or have not had a significant online advertising presence for over six months.

Dot-Com Advertiser: Any company that originated on the Internet or whose existence is dependent on the existence of the Internet.

For more information and complete release.