• Folio, Monday, September 28, 2009 11:06 PM

New York's Fashion Week helped deliver a significant traffic punch for a number of magazine Web sites. New York magazine says its Web site Nymag.com saw more than 28 million page views the week of September 10 to 17, up 40% from Fashion Week last year. Average daily users at Nymag.com for the period were up about 18% from last year and the site is expected to pull in more online advertising dollars in September than any other month in its 11-year history.

Condé Nast's style.com, the online home of Vogue magazine, saw unique visitors jump more than 20% to roughly 1 million during its Fashion Week coverage. The site received about 16% more page views this year than in 2008.

At Hearst, hair products maker TRESemme sponsored a Fashion Week 'hub' on the homepages of HarpersBazaar.com, MarieClaire.com, Cosmopolitan.com and Seventeen.com. The hub generated about 75,000 video plays and more than 25 million page views.

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