WebVisible, which offers local online ad tools, has named NetZero co-founder Ronald Burr as its chief operating officer. He will be responsible for overseeing product development, engineering, IT,
media and operations.
"Getting someone of Ron's caliber and background to help lead this company is incredibly exciting and speaks volumes to the quality of our technology platform and
business model," said WebVisible CEO Kirsten Mangers in a statement.
In addition to starting Internet service provider NetZero, now a unit of United Online, Burr boasts eight patents related to
online advertising and market research, and has developed technology for companies including IBM and Verizon.
Before joining Irvine, Calif.-based WebVisible, he was chief product officer for LRN,
which makes software for governance, ethics and compliance management.
WebVisible provides online marketing tools to small and mid-sized businesses aimed at improving campaign results by
optimizing ad buys. --Mark Walsh