Advertising.com, Inc. announced enhancements to its proprietary AdLearn tool, which optimizes online advertising campaigns. AdLearn technology takes advertising beyond the traditional predictive
methods of targeting to a specific group or demographic, instead determining the actual best placement for each impression served and maximizing revenue through precise ad delivery. Enhancing this
ability to pinpoint ad placement, features such as time-of-day and banner size optimization allow advertisers to consider when an ad will work best and what size ad appeals most to consumers.