• by November 30, 2000

Magazine Publishers of America released advertising figures through PIB for the month of October, and year-to-date on November 9th, for 1400 magazines from more than 240 publishing companies proving that print still makes the world go 'round. Nina Link, CEO of MPA, said that the month of October demonstrated that success in categories such as Technology, Media & Advertising and Apparel underscores the power of magazines as a strong advertising medium to reach consumers.

We are not intending to preach to the choir, but rather serve up the latest measurement of who's in your face so far this year... in dollars and pages. Here's the data for Jan- Oct YTD:

+-------------------------+----------+----------+--------+ | Category                |   2000 $ |   1999 $ |      % | +-------------------------+----------+----------+--------+ |
| (in mil) | (in mil) | change | |                         |          |          |        | | Technology              | $1,545.3 | $1,085.5 |  42.4% | | Automotive              |  1,372.2 |  1,492.9 |
-8.1 | | Apparel                 |  1,037.2 |    891.7 |   16.3 | | Toiletries & Cosmetics  |  1,028.2 |    928.7 |   10.7 | | Media & Advertising     |    986.5 |    676.4 |   45.9 | | Finance, Ins &
Real Est |    974.5 |    791.0 |   23.2 | | Home Furnishings        |    963.2 |    906.6 |    6.2 | | Drugs & Remedies        |    955.8 |    797.1 |   18.9 | | Food                    |    947.6 |
797.1 |   18.9 | | Direct Response         |    890.0 |    978.1 |   -9.0 | | Retail                  |    864.6 |    539.3 |   60.3 | | Trans, Hotels & Resorts |    626.1 |    584.5 |    7.1 | |
Tobacco                 |    359.2 |    386.1 |   -7.0 | +-------------------------+----------+----------+--------+ 
 +-------------------------+----------+----------+--------+ | Category
| 2000 pgs | 1999 pgs |      % | +-------------------------+----------+----------+--------+ |                         |  (x 000) |  (x 000) | change | |                         |          |          |
| | Technology              |     28.7 |     18.5 |  55.4% | | Automotive              |     18.0 |     19.9 |   -9.4 | | Apparel                 |     21.6 |     19.9 |    8.6 | | Toiletries &
Cosmetics  |     13.2 |     12.7 |    4.2 | | Media & Advertising     |     14.6 |      9.5 |   53.3 | | Finance, Ins & Real Est |     15.4 |     13.3 |   15.6 | | Home Furnishings        |     13.4 |
13.2 |    1.6 | | Drugs & Remedies        |     10.7 |      9.7 |   10.6 | | Food                    |      9.0 |      7.8 |   14.4 | | Direct Response         |     16.9 |     19.6 |  -13.9 | |
Retail                  |     16.2 |     11.1 |   46.2 | | Trans, Hotels & Resorts |     13.0 |     12.7 |    3.0 | | Tobacco                 |      4.3 |      5.0 |   14.2 |
+-------------------------+----------+----------+--------