ESPN has signed Levi's as the presenting sponsor of a slate of documentary films that will serve as the centerpiece of the network's 30th anniversary celebration.
Levi's is leading
off each film in the "30 for 30" series with a branded 45-second "Director's Statement," in which the film's director talks about his motivations. A second branded Director's Statement will run at
the end of each film. The apparel brand may also run a 60-second commercial pod leading into the third act. In addition, the deal includes integration across several ESPN platforms, including the
microsite for the film series.
The 30 for 30 project includes documentaries by Peter Berg, from "Friday Night Lights", Steve James from "Hoop Dreams" and Barry Levinson from "Diner."
The series is meant to be a distillation of ESPN's 30-year history and a mission statement for its future.
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