• Forbes, Wednesday, October 7, 2009 10:33 PM

With the closure of Gourmet magazine, the food media market is about to become much more segmented, says Saveur publisher Merri Lee Kingsly. Expect Food Network Magazine to go head-to-head with Bon Appetit, she says.

Bon Appetit's main advantage is that it has more successful events than the Food Network. "Their Supper Club restaurant in Manhattan has a huge following and showcases chefs from around the country," Kingsly says. What the Food Network Magazine has that Bon Appetit doesn't is the power of their television channel and a network of celebrity chefs.

Without Gourmet, Saveur is the only real travel, culture and foodie magazine left, according to Kingsly. And there is a reason for that. She points out that it costs advertisers $90,000 a page to be in Gourmet, compared to $37,000 a page in Saveur. Owned by privately held Bonnier Corp., Saveur will report a 22% rise in ad sales for its November issue, compared to a year ago. Saveur's overall ad pages are up 10% for 2009.

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