• Mediaweek, Tuesday, October 13, 2009 10:05 PM

Interpublic Group appears to be in advanced talks to combine ad agencies Deutsch and Lowe. Talks have heated up in recent weeks and a decision could be coming soon, say insiders.

A merger would give Deutsch global reach and amplify Lowe's offering in the U.S. Globally, Lowe has 70 offices and revenue of about $400 million. Deutsch's two domestic offices, in New York and Marina del Rey, Calif., generate revenue of about $200 million.

The possible merger comes after the shops have discussed working together on Deutsch client Kodak. Lowe may help Deutsch distribute ads for Kodak printers overseas. The two shops also partnered unsuccessfully on a global new business pitch for Novartis. Ironically, Deutsch has always worn its independence on its sleeve, even after IPG acquired the shop for $250 million to $300 million in 2000.

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