• BusinessWeek, Thursday, October 15, 2009 1:51 PM

Apple thinks it can capitalize on the launch Microsoft's forthcoming operating system. How exactly? It's going to hit the millions of PC owners heading out (or online) to buy Windows 7 with a barrage of Apple-endorsing advertising.

Most likely, Apple will argue that Macs are less susceptible to viruses and are best suited to iPods and iPhones. Also, expect it to knock Microsoft for making XP owners upgrade to Windows 7, which includes backing up all their files to external drives, reformatting their PCs, and then reinstalling all of their old programs -- assuming they still have the CDs.

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