Commentary

Viral Marketing - is it spreading?

  • by December 11, 2000
Viral Marketing - is it spreading?

Successful 'word of mouth' marketing campaigns that sell themselves have the potential to reach millions, build brands, and possibly improve performance of marketing dollars.

The Center for Media Research will publish the firsthand, full report to all of our readers, upon completion, of a new study on Viral Marketing by IMT Strategies, and would like to include your responses in this timely work.

You can complete this survey at http://www.imtstrategies.com/forms/ViralMkt_entry.html

Though some demographic information is requested by IMT in order to take the survey, all information provided will be used only in aggregate and anonymously. Your information or answers will not be released to any third party or linked to your company or identity.

Thanks for your input.

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