ITXC Corp, the leading provider of worldwide Internet voice services, announced today that DoubleClick Inc., the leading global Internet advertising solutions company, is now offering ITXC Push to
Talk(SM) Service as an enhancement to DoubleClick's DART for Advertisers solution.
Doubleclick's DART for Advertisers is a comprehensive Web-based advertising solution developed specifically for
agencies and advertisers. DoubleClick is the first Internet ad delivery company to offer online marketers voice-enabled banner ads with Push to Talk.
With ITXC Push to Talk Service, DoubleClick
differentiates itself from competitors by giving DART for Advertisers' customers the ability to voice-enable their banner ads. Push to Talk buttons in banner ads enable consumers to communicate with
advertisers directly without leaving the Web site they are viewing.