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How the ANA's Enhanced TV Initiative Will Work

Recently, I blogged about the ANA's Enhanced TV initiative and why we are undertaking this project. To wrap this up, I thought I would share with you actually how this will project will work. The test and related meetings are only open to those ANA members who have elected to participate in the project.

Read the whole story at ANA Marketing Musings, July 6, 2004 »

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