Clear Channel Communications and i-Open, Inc. announced a newly formed strategic alliance, unveiling a site-specific marketing solution for malls today at the ICSC Spring Convention.
i-Open will
integrate a network of high resolution 50” plasma screens in three-sided advertising kiosks operated by Clear Channel's Adshel Mall Communications division.
Adshel will install i-Open's technology
in a select number of shopping malls on the east and west coasts, offering advertisers a level of marketing responsiveness, targeting and control that is impossible with traditional poster
advertising.