• Mediaweek, Thursday, November 5, 2009 11:11 PM

The New York Yankees' 7-3 victory over the Philadelphia Phillies drew an average audience of 22.3 million viewers. With an average delivery of 19.4 million viewers, the six-game World Series outdrew last year's Rays-Phillies set by 38%, per Nielsen.

It now stands as the most-watched Fall Classic since 2004, when the Boston Red Sox snapped a run of futility that stretched back to 1918 with a four-game sweep of the St. Louis Cardinals. That series drew an average crowd of 25.4 million viewers. The most watched contest of this year's series was Game 4, which drew 22.8 million viewers.

Along with total viewers, the Yankees-Phillies series set five-year highs across every major male and adult demographic. Compared to the 2008 series, Fox was up 38% among men 18-34, 37% among men 18-49 and 32% among men 25-54.

Read the whole story at Mediaweek »